Design Client Testimonial-Christa Davis Coaching + The Humanista Co.

Shortcuts:

0:27—Intro to Christa's brand and mission

1:31—Before our work together, what were the main problems you were struggling with?

4:25—What has been the overall impact of our work together? What has changed in your business?

Transcript from live interview between Christa, CEO of Christa Davis Coaching, and Daniela, Designer and Founder of The Humanista Co.

Daniela:

Hi Christa! Thank you so much for joining me today, how are you?

Christa:

I’m great, I am so happy to be here today!

Daniela:

Yeah, so happy that you joined me and I just want to talk a little bit about you. Today is actually the day that you've officially launched your website, which is super exciting, and I just want to take a little time to hear your story and hear your feedback about working together.

0:27—So, first of all, can you introduce yourself to us and tell us a little bit about your brand and your overall mission?

0:31—Christa:

Awesome, yes, I am so so happy to be here. My name is Christa Davis I am the Founder of Christa Davis Coaching, Certified Professional Coach and Speaker. And what I do in my work is I work with purpose-driven ambitious women and I teach them how to, as I like to say, "love their jobs or leave them." So, really coaching my clients to get connected to what their unique gifts are, what their purpose is, and how they can translate that into a career or business that they love.

1:09—Daniela:

Amazing. I love your brand, I love your mission, Christa, it is super powerful and I can definitely say that from experience because I worked with Christa in the past as a client and, thanks to her, I decided to dive into being a brand strategist and web designer so I can definitely say she's an amazing coach.

1:29—Christa:

Thank you!

1:31—Daniela:

Yes, so I want to ask a little bit about what were the main problems that you were encountering before we started working together, what were some of your challenges?

1:40—Christa:

So I had built the foundation of my business through offline strategies speaking engagements, networking, a lot of in-person relationship building which was great and it was successful. But at a certain point, I knew I wanted to take my business more online in order to really scale it and start using more online strategies. And especially with COVID, the timing of our work was really perfect because now I have no choice but to really build online. And while I was thinking about this online transition I knew that I needed a new website. My original website was just— it was fine, like it wasn't bad, it was fine. Some people would say it was great, but it was just…there was no emotion in it. It was very neutral and unexciting, so there was there was that.

And of course, you know, when you're promoting your business online you have to have a great website for people to go to and with that as well, also creating out just more of a cohesive brand and message. And I have a private Facebook group, I'm on some social media platforms, I have a newsletter, so really how to understand who my clients are on a deeper level, how to talk with them, and how to talk about the results that I've created for my clients.

Before that, it was kind of a mess—my online presence—and why I chose to work with you, just going through as you said you were a client of mine and I just was like, "This girl's got it. She has what I'm looking for."

And I'd worked with a web designer a messaging person in the past and like, they knew the process but they couldn't take the essence of who I was and translate that into a product. And I just knew that you were the right person to take me through that process.

*Overall view of Christa’s rebranded website*

3:42—Daniela:

That's so amazing to hear, Christa, I really appreciate that kind of feedback and I just feel super honored that I could help translate who you are into your brand and really just bring that to life. It's been it's been an amazing process working together, it really has. I'm also actually sad that it basically comes to an end today with the launch of your site.

4:10—Christa:

I know, I'm a little sad too, as excited as I am, but I think that there's going to be more work for us down the line with other projects that I'm gonna need your help with so I know this is just the beginning.

4:25—Daniela:

I love it, it's all a journey. Well, that's amazing to hear and also I'm curious a little bit more about the journey of us working together. Can you tell us a little bit about what exactly has changed in your brand since we began? How has your website changed? How has your life changed? What was the overall impact of working together?

4:50—Christa:

Everything has changed! I love my website, like I can honestly—I can just look at it, I don't get bored of it, I just love it. My old website I was like, "I hate it this website." Now, I can't believe it's mine and I've shared this with family and friends who've known me for years and they even said like, "Oh my God, that is your personality in a website!"

So that just shows that it's not just me, other people are blown away by how you really took me and what I stand for and translated that into this this tangible product. So I'm just ecstatic.

I feel more proud, I feel more confident, like when you have a fresh outfit on you just stand more proudly. So I feel that way about my website. I'm excited to share it with people and probably see—we just launched today so we'll have to measure long-term results over time—but just initial results:

Multiple people from clients to friends to colleagues have reached out to me and just said how great the website is, how it speaks to them and they’re just loving the design, so I think that that's a lot to a lot of great stuff just within 24 hours of launching.

*Another glimpse at her rebranded website*

6:07—Daniela:

Yeah definitely, wow it's so incredible to hear that! I just couldn't be happier how everything turned out and I'm glad that you love it as much as I love it. I love looking at it too! It's beautiful, I take some peeks, you know, every couple times a week just to admire it.

6:23—Christa:

And if I could just add one more thing for people who are tuning in:

I'm a very picky person, very picky, you know, I'm not easily pleased, so for me to be impressed by how it’s come together like this, it really is a job well done.

So just to emphasize that I'm very particular about aesthetics. There's, you know this Daniela, there are a lot of websites I don't like out there or I'm like, "Ehhh" so yeah, to really have this product for me to be this happy it says a lot about what you bring to the table.

Daniela:

Wow! That's so yeah that's so nice Christa, thank you so much. I appreciate you and everything you've said. I guess that's it for now. I appreciate your time!

Christa:

Thank you, yes, I'll talk to you later!

Daniela:

I'll talk to you later!