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A curated collection of our favorite projects.
PROFESSIONAL BIOMeet Daniela.
With over 15 years of professional experience, Daniela is an artist, visual designer, creative director, educator, coach and strategist with an international and multidisciplinary background across humanitarian, nonprofit, startup, federal, corporate, and higher education sectors.
Having lived in various areas of the US, Spain, Israel, and Mexico, and traveled to nearly 30 countries, Daniela lends a cosmopolitan perspective to any project or organization, allowing her to harness her emotional intelligence and collaborative nature to act as a social glue and motivate others with empathy and integrity.
Leveraging her international master’s in Nonprofit Management and Organizational Leadership, Daniela approaches any project with a highly nuanced, analytical eye. Her flair for storytelling as well as her empowering coaching background give her the strategic ability to harmonize multiple, even conflicting perspectives from a bigger picture view in order to create innovative solutions.
Above all else, her biggest goal has always been to help make a difference and transform the lives of others by helping them believe that more is always possible. Her work is constantly striving to create and expand social impact through the world.
She pours strategy, artistry, and emotional intelligence into everything that she does.
KEY STRENGTHS
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KEY STRENGTHS —
CREATIVE DIRECTION
○Brand Identity & Strategy ○UX/UI ○Visual Design ○Storytelling ○Presentation ○Copywriting ○Content Creation
○Product Design & Development ○Photoshoots ○Styling
RELATIONSHIP-BUILDING
○Cross-cultural Collaboration
○Client Relations
○Hiring
○Training
○Engagement
○Recruitment
LEADERSHIP
○Coaching
○Education
○Project Management
○Strategic Planning & Analysis
AS SEEN IN
articlesFEATURED MEDIA
How Self-Awareness is Your Key to Freedom — Thrive Global
Life and Work with Daniela Pelton — Voyage Phoenix
Meet Daniela Pelton | The Early Days: Why did you start a business — ShoutoutArizona
50 New Example Squarespace Websites Designed by Square Secrets™️ Students: 2020 + 2021 — Paige Brunton
The Best Yoga Web Designs — DesignRush
Internet Gems: Modern Website Inspiration — ilovecreatives
Showcase Your Voice with Daniela Pelton — Make it Visible Podcast Episode with Michelle Kuei
Meet Daniela Pelton — Canvas Rebel
4 Building Blocks of Personal Branding — Your Aesthetic Style
soul site clientssoul site clientsRAVE REVIEWS
WHAT THEY'RE SAYINGWATCH
ME
"When I saw the finished website you created for me….I was BLOWN. AWAY. Seriously! I can’t believe how quickly you made it happen. Working with you and finally making that decision to invest in my brand was worth everything. If someone is looking for a shortcut to go live and stop procrastinating, this is it. This experience with you was magical.”
—Melanie, Astrologer & Healer, saturnonmyac.com
01 featured designWEB DESIGN PROJECTS
02 featured designBRANDING & SOCIAL MEDIA
03 featured designCLIENT CASE STUDIES
EDUCATIONAL BACKGROUNDTRAINING & EXPERTISE
This section features Daniela’s interdisciplinary background in business and entrepreneurship, visual design and branding, and self-discovery systems such as astrology and Human Design, along with her international social-impact focused work that she conducted as part of an accelerated master’s program at the Rothberg International School at the Hebrew University in Jerusalem, Israel. She completed an MA in Nonprofit Management and Organizational Leadership in the top 3% of her program, graduating with Summa Cum Laude honors.
Having lived in various areas of the US, Spain, Israel, and Mexico, and traveled to nearly 30 countries, Daniela lends a cosmopolitan perspective to any project or organization, allowing her to harness her emotional intelligence and collaborative nature to act as a social glue and motivate others with empathy and integrity.
Her flair for storytelling as well as her empowering coaching background give her the strategic ability to harmonize multiple, even conflicting perspectives from a bigger picture view in order to create innovative solutions.
Above all else, her biggest goal has always been to help make a difference and transform the lives of others by helping them believe that more is always possible. Her work is constantly striving to create and expand social impact through the world. She pours strategy, artistry, and emotional intelligence into everything that she does.
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International M.A. in Nonprofit Management & Organizational Leadership, Rothberg International School at the Hebrew University in Jerusalem, Israel (Honors: Summa Cum Laude, top 1%)
B.A. International Relations + Spanish Language & Literature (Honors: Magna Cum Laude, top 10%)
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Graduated Summa Cum Laude earning top 3% honors and gained extensive training in: leadership, management, social enterprises and innovation, research design, team building, boards of directors, strategic planning, civil society, fundraising, marketing, and social media.
Awarded $1,500 by a fundraising "shark tank" panel of judges for team’s presentation pitch to contribute to an international nonprofit promoting cross-cultural collaboration.
Co-led project team of 4 to create proposal forming strategic partnership between Israeli Housing Authority and Ministry of Labor and create a national volunteer department impacting 800,000+ public housing residents.
Served as lead photographer and development intern for The Ethiopian National Project NGO; executed photoshoots, donor research, grant writing and editing to secure over $20,000 to expand educational programs nationwide and boost community impact.
Intensively researched economic, political, and social global issues; interviewed 10+ community leaders, designed and edited proposals to form local and national strategic partnerships and programs.
Independently researched and developed program proposal to form strategic partnership between Bezalel Academy of the Arts and local community center to implement an art and youth development mentorship program for 50+ at-risk youth.
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Social Entrepreneurship Analysis: An interview with Micha Odenheimer, Founding Director of Israeli nonprofit Tevel B’Tzedek, a cultural exchange program that partners international volunteers with Nepalese locals.
Community Councils Project Proposal: Expanding the scope of empowerment of at-risk girls in Ramot’s youth café.
Nonprofit Organizational Report on Tevel B’Tzedek: An In-Depth Evaluation and SWOT Analysis.
Organizational Change Analysis: A look at internal change within The Woodrow Wilson Center for International Scholars.
Somalia: A Holistic Lens. An in-depth analysis of poverty within corrupt nations. (Leadership and Social Responsibility)
Organizational Theory Analysis of Goodwill Industries International Inc.: From a Mechanistic and Motivation-Based Perspective.
A Comparative Analysis of International Volunteer Organizations. Civil Society and the Third Sector in Israel.
A research study of students' perceptions of study abroad programs.
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Volunteering Infrastructure Project Proposal for the Israeli Housing Authority and Ministry of Labor and Social Affairs.
Presentation: Digital Marketing Campaign for Hope Family Care Nonprofit.
Baby Steps Daycare: A social business proposal. (Social Enterprises and the Fourth Sector)
The Characteristics of Crowdfunding in Latin America: An in-depth analysis of issues facing this region’s market.
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Standout Squarespace —Design Course from Squarestylist
Square Secrets Business —3-month Certification from Paige Brunton
Make it Yours — Design & Branding Course from Sian Richardson
You! Branded — Storytelling Course from Brandmerry
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Manifestation Babe Academy — 5-month Certification
Human Design Business School — Course from Expanded Flow
Brand Astrology — 10 hours of courses from Oath Oracle
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![A woman wearing a yellow cardigan and white top, smiling while leaning against a textured wall.]()
"The entire experience working with Daniela was beyond what I could have imagined. She is so invested in her clients and her ability to make that human connection and visualize their ideas is absolute perfection."
My new brand and website are stunning. I have had countless compliments since the roll out. Now I carry myself with a new level of confidence in the work I do because of the beautiful clarity that has come from my rebrand.
—Jenn, Executive Coach, jennrahecoaching.com
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![Smiling woman with long blonde hair wearing a white jacket and coral top, accessorized with a statement necklace and hoop earrings.]()
"I don't even have the words for how thrilled I am with my new website, which significantly helped me reach my first 6-figure year. Within just a couple of weeks of launching the site, I already made back my investment!"
Daniela has a gift for helping people translate their purpose into a tangible brand and product, and is truly magical in her work. She was brilliant in how she was able to take who I am and what I stand for, and create a cohesive brand and website that completely reflects this. People who have known me my whole life couldn't believe how accurately my website captured my essence and personality.
—Christa, Coach & Speaker, christadaviscoaching.com
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![A person standing outside with arms crossed, wearing a plaid shirt, with a wooden fence and trees in the background.]()
"You would be lucky to have Daniela in your corner as she went far and beyond designers I have worked with in the past. True vision! And true professionalism. Can’t recommend enough!"
Daniela’s vision and creative precision helped breath life into my brand with incredible focus and efficiency. She was able to translate my brand’s values and mission into a powerful and dynamic aesthetic with staying power that has evolved naturally as my brand has grown and continued to refine itself. She is an incredibly clear and effective communicator and takes direction proactively.
—Taylor, COO of Azuluna Foods
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![Smiling woman with long hair and a black lace top standing outdoors, likely in a garden or park setting.]()
"Daniela was so easy to work with! Working with her has been very fun and everything she put together visually for me was perfect. Not to mention her personality, creativity, professionalism, and talent."
My website definitely got a 360 facelift and I can not thank her enough. I have had so many coaches complimenting it! Just within the first two weeks after the launch, I signed two new clients who visited my website.
—Michelle, Coach, Author, & Speaker, elevatelifecoaching.org
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![Person with blonde hair smiling and resting their chin on their hand, wearing a black shirt and a watch with beaded bracelets, against a neutral background.]()
"Daniela was a dream to work with and all-around incredible person! She is a brilliant, very intuitive creative who truly listens and brings to life everything you feel in your heart."
She helped me go even deeper into my "why" when I wasn't able to find the words myself. Now, I feel so much more confident in what I share!!!! I have a direction, clarity, and all the tools to support my beautiful work. I am excited about my "job" but really, my purpose in life.”
—Laura, Yoga Teacher Trainer & Author, lauramckinzieyoga.com
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![Smiling woman outdoors, resting her head on her hand, wearing a black top and a bracelet.]()
"First, the final logos: I LOVE these! Second, this website is GORGEOUS. It's absolutely stunning and I am THRILLED with the transformation from my previous site!"
I needed my vision and personality to come through in my website, and my favorite part of this process was that I was involved on both fronts. I now feel my personal brand has a renewed sense of life and professionalism. But it goes beyond that — now that I've articulated my brand purpose, I see endless possibilities for the stories and books I have yet to write.
—Sabine, Journalist, Editor, & Publisher, sabinekbergmann.com
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![Smiling woman with long blonde hair wearing a beige sweater with orange dots, sitting against a neutral background.]()
“I absolutely love my new website and logo and how Daniela used my words in all the right places—I couldn’t do that myself!"
Through Daniela’s brand clarity sessions, I discovered how to make my brand more authentic and true to myself so I can attract and work with the right people. It would have probably taken me years to get this kind of clarity about how I want to run my business! I’m so grateful the universe brought us together.”
—Barbara, Yoga & Meditation Teacher, barbarasunchaser.com
let's collaborateGET IN TOUCH
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