Nicole Hate, The Anti-Coach
Image source: Nicole’s website using our Scorpio Onyx template at nicolehate.com
Tell us your brand bio—who are you, what do you do, and who do you serve?
Nicole is an anti-coach. A former nurse turned corporate escapee who got tired of feeding systems that profit off our self-abandonment.
She spent years inside broken structures caring for patients while feeling powerless in a healthcare system that prioritized efficiency over empathy, and burning out in male-dominated industries that demanded she shrink to be seen. Every job she held asked her to be competent but never whole.
So she walked away.
Now, she blends the deep listening of a caregiver with the psychological precision of a pattern-seer. She works exclusively with midlife women who are done performing strength and ready to be felt in their full complexity.
Her work isn’t coaching. It’s reclamation.
She creates intimate, initiation-level spaces where women remember who they were before survival mode became their identity.
This isn’t about empowerment. It’s about ending the performance, for good.
What's your "why" — that thing that motivates you to do the work you do?
I don’t do this work to help people feel better. I do it to help them stop abandoning themselves just to survive the roles they never asked to play.
I do it because I lived the performance...
The high-functioning collapse.
The polished grief.
The burnout that smiled through every meeting and called it “fine.”
The version of me that kept shape-shifting into what everyone else needed,
while quietly losing touch with what I actually wanted.
I know how violent it feels to be defined by your usefulness. To be rewarded for disappearing. To be praised for carrying what was never yours to hold.
What drives me is this:
Most people aren’t broken.
They’re just living a life that was scripted by other people’s needs.
And they’ve forgotten they’re allowed to want something different.
So no my work isn’t about transformation.
It’s about truth retrieval.
I’m here to build a world where:
Emotional honesty isn’t treated like instability
Sensitivity isn’t medicated, it’s honored as intelligence
And women stop apologizing for their depth, their desire, their sacred rage
I’m not here to fix you. I’m here to help you stop disappearing inside the life that was built around your silence.
That’s the revolution I stand for.
Out of all the other designers out there, why did you choose The Humanista Co. and our Goddess templates? What makes this brand different from other designers?
When I came across The Humanista Co. templates, it wasn’t just the design, it was the energy. The boldness, the typography, the unapologetic layout.
It all felt like someone had finally created a visual language for the version of me I was stepping into.
I didn’t want soft and vague. I didn’t want another spiritual-but-sterile website. I needed something that could hold the truth of my work, the grief, the fire, the reclamation and still feel grounded, intentional, and alive.
The designs gave me that. It mirrored the evolution I was in with my business: shedding the performance, stepping fully into the power of this anti-coach identity, and finally giving the work I do a visual container that matched the depth of the transformation I facilitate.
It felt like a yes in my body the moment I saw it and that’s how I knew it was right.
What were the main problems you were struggling with in your brand/business before you found our templates?
Before I found these templates, I was honestly struggling. Not just with design but with being fully seen by it. Every option I came across was… nice. Safe. Soft. But none of it felt like it could hold me. The depth of my work. The truth of my story. The unapologetic nature of how I show up.
Most templates felt like they were made for people who wanted to be liked, not for women reclaiming their power. And that was the disconnect.
What I needed wasn’t “simple and clean.” I needed bold and sovereign. I needed something that felt strong, emotionally intelligent, and anchored, not pastel, performative, or overly polished. Something that could make space for the grief, the fire, the liberation I walk women through in my work without trying to tone it down.
So when I came across these templates, it didn’t feel like “a fit”, it felt like a reflection. The fonts, the structure, the energy of it… it didn’t ask me to shrink. It made room for the whole truth of my business. And that was the moment everything clicked. I finally had a visual language that honored both the sacred and the sharp edges of the work I do.
What did you love most about your template experience?
What I enjoyed most was the ease. There was such a sense of simplicity in the process that honestly surprised me. As someone who’s not naturally tech-savvy, I expected to feel overwhelmed or stuck, but I didn’t.
The way everything was laid out made it intuitive, not intimidating. And the additional support through the video tutorials was a huge part of that. It wasn’t just about giving me tools, it was about giving me confidence.
Even when questions came up, I never felt alone or lost in the process. That kind of support felt rare, and it made the whole experience feel spacious instead of stressful.
What surprised you about your experience?
What honestly surprised me most was how supported I felt, especially as someone brand new to Squarespace. I expected a template; I didn’t expect to feel so guided.
Daniela’s instructional videos were like having someone walk beside me step-by-step, making what felt overwhelming completely doable. Customizing the colors, fonts, and feel of the site to match my brand became less of a technical chore and more of a creative process, something I never thought I’d say.
I’d looked at a few other templates before this, and while they were visually nice, they offered barely-there guidance. This was the opposite. Even the branding quiz helped me clarify things I didn’t know I needed to answer, long before I ever touched the design itself.
It gave me language, clarity, and direction that shaped the entire feel of my site.
I didn’t just get a template. I got a framework that met me exactly where I was.
How did this experience impact your life and business?
This experience has completely changed how I show up in my business. For the first time, I feel like my brand and my essence are fully visible online and I’m genuinely proud of that.
The site isn’t just functional; it feels like me. It stands out in a sea of sameness, and that gives me a quiet confidence I hadn’t realized I was missing. Having a visual identity that reflects the depth and strength of my work has made it easier to show up consistently not just on my website, but across everything.
I’ve integrated the design into my social media, my emails, and even the physical materials I use with clients. That level of cohesion has created a sense of clarity and alignment I didn’t know I needed.
It’s not just about looking good, it’s about feeling rooted in how I present myself and the work I do.
And that’s powerful.
Do you have any post-launch wins you'd like to share so we can celebrate you?
One of the biggest wins post-launch was simply getting the site live without the overwhelm I’d braced myself for. The process felt clear and doable, which was a massive relief.
Since launching, I’ve already seen new subscribers join my email list, and I’m having conversations with leads who feel genuinely aligned with the work I do.
There’s something about having a site that reflects the truth of who I am, it doesn’t just attract more people, it attracts the right ones. And that has made all the difference.
Any offerings/promos/freebies you want to share with our audience?
If anything I said stirred something in you...If you’re tired of the healing performance, the spiritual fluff, the pressure to be “better” all the time…You’re invited to join my email list.
But let me be clear: It’s not a funnel. It’s a field.
I write to the woman who knows she’s not broken but still feels like she’s unraveling. I send truths that feel like mirror and medicine. I won’t flood your inbox. I’ll just meet you there when it matters.
BUILT WITH THE ONYX TEMPLATE
“What truly set this experience apart was the educational component—I expected a template; I didn’t expect to feel so guided. Daniela’s instructional videos were like having someone walk beside me step-by-step, making what felt overwhelming completely doable.
This product was exactly what I needed to elevate my brand identity. It made room for the whole truth of my business by giving the work I do a visual container that matched the depth of the transformation I facilitate.
That was the moment everything clicked. I finally had a visual language for the version of me I was stepping into. And that's powerful.”
—Nicole, The Anti-Coach, http://www.nicolehate.com
