Flodesk Review: Top 9 Reasons Why I Love Flodesk and Why it’s the Best Email Marketing Tool on the Market

Business
Written By The Humanista Co.

Image source: unsplash.com

Honestly, I’ve tried a lot of email marketing platforms over the years, and most of them made me want to close my laptop and rip my hair out. They were clunky, confusing, lacked my aesthetic taste, and felt like they were built for corporate marketers who speak in tech jargon instead of real humans running real businesses. 

When I found Flodesk, everything shifted. It was the first time in the history of my business when email marketing felt easy, beautiful, and genuinely enjoyable.  It was also the first time I found an email tool that I felt truly understood us. The visionaries, coaches, healers, designers, mystics, and soul-led entrepreneurs who value beauty, clarity, and ease.

Now, I wake up most days actually feeling inspired and full of content ideas I can’t wait to share with my audience. Plus, I’ve now gained an unshakeable confidence, knowing that I have the right tools to help me share my work and my voice with the world.

That’s why I jumped at the opportunity to become a Flodesk partner and share my genuine experience with you, to empower you to find the best email marketing tool for your business, too. 

No joke, I truly believe with my whole heart that they are the best in the market. And they just keep getting better.

So, let’s dive into it. Here is my honest experience-based review with my top nine reasons why I truly believe Flodesk is the best email marketing tool on the market today, especially for creatives, coaches, healers, and lifestyle-led entrepreneurs who value beauty, ease, and automation.

1. User-Friendly Design: A Simple Email Platform Creatives Actually Enjoy Using

If you’re a small business owner, you probably wear twelve hats and juggle an endless to-do list. Email marketing shouldn’t add stress, it should simplify things. That’s exactly where Flodesk shines.

Why Ease Matters for Creatives

Flodesk’s drag-and-drop builder lets you design beautiful emails without needing design experience, coding skills, or a complicated tutorial. You can insert content blocks, stack layouts, adjust spacing, swap photos, and move sections around as easily as reorganizing your phone apps.

One of my favorite features is the ability to upload your entire brand kit. You can add your colors, logos, and fonts so every email looks consistent with your visual identity. It keeps everything cohesive and professional, and it saves time because you’re not rebuilding your brand every time you send a campaign.

This is why so many creatives finally feel confident showing up in their audience’s inbox. It looks clean, aligned, and effortless.

Behind the scenes look at Flodesk’s brand kit which makes it so easy to customize your email aesthetic

2. Aesthetically Jaw-Dropping and Fully Customizable Email Templates

We love to use our newsletter to share featured videos from our YouTube channel and episodes from our Sacred Style Podcast

If you’ve ever opened one of those clunky email platforms and felt overwhelmed by outdated templates, you’re not alone. Over the years, I’ve heard from countless entrepreneurs who felt embarrassed by how their emails looked. They knew they needed email marketing, but the design experience felt dull, outdated, or limiting.

This is where Flodesk instantly stands out.

Flodesk offers some of the most high-end, modern, beautifully designed templates you’ll find anywhere. The layouts feel like they were created by actual designers with a love for elevated aesthetics, not by developers rushing to check a box.

You can browse dozens of stunning email templates, form templates, landing pages, and email section templates that make designing effortless. Whether you’re sending a weekly newsletter, promoting a masterclass, or delivering a lead magnet, you have a base that already looks polished.

In fact, Flodesk’s aesthetic is so good that The Humanista Co.’s newsletter design was proudly featured in iLoveCreative’s Top Internet Gems List. When asked why they love this email, they said, “We love how each product has its own moment using color blocking, images and consistent messaging.”

We are so proud to have been selected and featured for our standout newsletter design using Flodesk, of course

A few more features I adore:

  • You can duplicate your favorite emails and reuse them anytime.

  • You can save your best designs as templates to create consistency or even sell as digital products.

  • You can save individual content sections and reuse them across future emails so your workflow becomes smoother every time you send something out.

As someone who deeply values branding and elevated design, this is honestly one of the biggest reasons I’ll never consider switching platforms.

3. Built-In Integrations That Keep Expanding

Flodesk has evolved so much over the years, and one of the most exciting parts is how many integrations they’ve added. Today, you can connect Flodesk to almost anything you need to run your business smoothly.

Some of the most popular integrations include:

These connections make your workflows smoother because you can plug in the software you’re already using. For example, Canva templates drop directly into your emails, Thrivecart syncs your customers into your Flodesk lists, and Interact quizzes send leads straight into your sequences. It all works together without extra steps.

Built-In Ecommerce Tools

One of the most impressive updates is that Flodesk now offers full ecommerce capabilities. You can create checkout pages, sell digital products, build sales funnels, and automate post-purchase experiences directly inside the platform.

You can literally run an entire digital product business without needing a website. That’s a massive win for new entrepreneurs or anyone who wants to keep things simple.

Showcase Your Digital Products With Elevated Mockups

If you sell online courses, digital products, or services, the way you visually display them matters. Most people use generic Canva templates, which means everything ends up looking the same. If you want to stand out, upgrading your mockups is one of the simplest ways to elevate your brand.

This is why I always recommend Moyo Studio. Their mockups are refined, minimal, and incredibly high-end, which makes them perfect for creatives and spiritual entrepreneurs who value a luxury aesthetic.

You can showcase your products in a realistic, polished way that instantly increases perceived value. And when you use my affiliate link, you’ll get four free mockups plus 15% off your first purchase.

Here are some stunning examples of Moyo Studio’s mockup photos that we’ve purchased and used to showcase The Humanista Co.’s digital products, courses, and client work over the years (and used them regularly in our newsletters, which have added massive and memorable value for our readers):

Streamline Your Social Media Marketing

If you’re a small business owner, you probably already know that selling your digital products or services while managing social media on your own can quickly consume your time and energy, especially when you’re juggling multiple platforms. That’s why automating your workflow is more important than ever, so you don’t have to do it all alone anymore.

Consider how you can be strategic with both your email marketing and social media marketing. We recommend using AI-powered all-in-one social media tool to automate the entire process on social media. You can schedule content across platforms, plan your content calendar, and even leverage AI features for video editing, captions, and hashtags. This helps you to maintain a consistent, high-quality presence online while focusing on creating the meaningful content that resonates with your audience.

By combining Flodesk’s automated email workflows with smart social media tools, you can create a holistic marketing system where your content works in harmony across the board. That way, you are nurturing your email subscribers and social followers without burning yourself out.

Countdown Timers for Urgency

It’s also a great idea to use a tool like a countdown timer to help drive more sales in your business. Another feature I love about Flodesk is their gorgeous native countdown timer that you can easily add to landing pages, sales emails, or limited-time promotions. Urgency converts, and this tool helps you use it effectively without needing third-party widgets.

Example of Flodesk’s beautiful built-in countdown timers, fully customizable for your brand

4. Flawless Forms That Make Audience Growth Easy

Growing your email list is one of the most important things you can do for your business. But let’s be honest, most people don’t hand over their email address unless they’re getting something that feels valuable and relevant to them.

Flodesk makes creating those high-converting free opt-ins incredibly easy.

You can design beautiful embedded forms, website popups, and full-page landing pages directly inside the platform. You don’t need a website, a separate lead-capture tool, or a designer to make everything look elevated. It’s all built in and ready for you.

Examples of beautiful, high-converting forms you can create starting with any of Flodesk’s templates and making them your own

This leads perfectly into one of the strategies I recommend the most…

Use a Free Opt-In That Speaks Directly to Your Audience

Keep in mind that most people don’t want to give their email address without getting something valuable in return. Offering a free opt-in that speaks to their needs is one of the best ways to grow your list and get more people to buy from you.

One of the highest-converting tools I recommend is an online quiz. Quizzes give quick, personalized answers to your audience’s most important questions, they’re fun to take, and they work extremely well for capturing leads. We recommend Interact as the best tool to create an online quiz for your audience, and have used them ourselves to make our own quiz. They make it so easy and fast to get set up with, similar to Flodesk, beautiful and intuitive templates to get started, like these below:

Interact gives you many quiz templates based on your niche, making it super easy to get started customizing it for your brand

You can pair your Interact quiz with Flodesk for a seamless email experience. I even wrote an in-depth article walking you through exactly how to set it up and integrate it step-by-step.

Here’s an example of a full-page form we created in Flodesk and integrated with our own Interact online quiz. Visitors are taken to this page once they complete the quiz and need to enter their email address in order to see their results.

5. Audience Segmentation That Keeps Your Messaging Clear and Personalized

One of the best features inside Flodesk is audience segmentation. You can tag your subscribers based on behavior, interests, or actions so the right people get the right messages at the right time.

You can even color-code your segments so it’s easy to stay organized and see who is engaging with what. This makes your content feel more personalized and relevant, which leads to more conversions and stronger relationships.

Here’s an example of what audience segments look like in Flodesk, with color-coding and all

6. Intuitive Automations and Workflows

Email automation can feel intimidating on other platforms, but in Flodesk, it feels natural and simple.

You can:

  • Personalize sequences

  • Build onboarding flows

  • Nurture your leads

  • Add conditional steps

  • Pause or edit workflows anytime

Your email marketing can run quietly in the background while you focus on serving your audience or creating new offers.

This is what makes email so powerful. It means your business can keep growing even when you’re offline.

Here’s an example of a workflow overview in Flodesk. You can create different workflows for different products, services, or whatever you are currently promoting. For example, we used three different workflows for the three different results a visitor could get when taking our Interact online quiz. That way, the results get tailored to every individual, and emails get automatically sent to them through a workflow.

Here’s an insider look at a Flodesk workflow. Simply build the flow of emails you want your visitor to receive, decide how long you want Flodesk to wait before sending the next email in the sequence (one hour, one day, etc.), and sit back and let the magic happen on autopilot. And if you’re not sure how to build one, don’t worry—Flodesk offers amazing templates to help you build any workflow.

7. Flexible, Transparent Pricing Designed to Grow With You

One of the biggest shifts in 2025 is how Flodesk handles pricing, and honestly, I think this makes it an even better long-term fit for serious creative entrepreneurs. 

Flodesk is known for having some of the most fair, transparent pricing in the industry.

They only adjust your pricing tier when it’s actually needed, so you only pay for what you use. You’ll also get a clear heads up when you’re nearing your subscriber limit so there are no surprises.

Their pricing scales with your audience growth, and you can review exactly how each tier works:

  • Up to 500 subscribers

  • Up to 2,500 subscribers

  • Up to 5,000 subscribers

  • Up to 10,000 subscribers

  • And beyond

This makes it easy to budget, plan ahead, and grow at a pace that feels good for you. 

Take a look at Flodesk’s scalable pricing (last updated on December 2025)

Simple, easy to read analytic report from Flodesk

8. Email Analytics That Help You Improve Over Time

Flodesk gives you easy-to-understand and built-in analytics so you can track what’s working.

You’ll see open rates, click rates, opt-ins, and performance trends so you can refine your strategy and send content your audience genuinely loves.

This clarity helps you show up not just consistently for your audience, but with intention, beauty, and effectiveness, too.

9. A Supportive Community Built by Creators, for Creators

Photo from unsplash.com

Another thing I love about Flodesk is that the entire platform was built with creatives in mind. As a female-founded, values-driven business with a heart for the small business community, they genuinely listen to what small business owners actually need.

They were founded by creatives, for creatives, and you can feel that care and attention to detail in every feature as they continue to evolve.

Not only that, they also offer ongoing training, a video tutorial library, and an incredible partner program if you want to share Flodesk with your own audience, just like I am doing here.

Just keep in mind that, to qualify, you must already be a Flodesk member (you can sign up with my affiliate link to try for FREE and get 25% off your first year) and an independent business owner (not a large brand or agency). Overall, the Flodesk community is warm, supportive, and full of creatives just like you.

Final Thoughts and Your Invitation to Try Flodesk

If you’re ready for email marketing that feels beautiful, simple, and aligned with your brand, Flodesk is the platform I recommend every single time. It’s powerful, intuitive, and designed for entrepreneurs who want elevated design, easy automation, and real connection with their audience.

If you are a spiritual entrepreneur, creator, healer, designer, coach, or intuitive business owner who values beauty, ease, and simplicity, then trust me. Flodesk will transform the way you approach email marketing forever.

Effective email automation tools allow you to segment, nurture, and deliver content that moves people toward conversion. You can create stunning opt-in forms and popups, capture leads effortlessly, and give your audience a meaningful experience from the moment they join your list.

That’s exactly why my go-to all-in-one email solution is Flodesk (if that wasn’t clear by now 😉). And no, I won’t be switching platforms… ever.

So, from my heart to yours: I truly believe Flodesk will help you step into a more aligned, beautiful, and streamlined way of running your business. 

It is the simplest way to capture, nurture, and grow your email list while keeping your audience engaged and your brand aesthetic elevated.

And honestly, I can’t wait for you to feel that ease.

💌 Try it out for FREE and get 25% off your first year when you use my affiliate link! 💌

 
The Humanista Co.

I specialize in high-end design + astrology-based Squarespace templates for female entrepreneurs

https://www.thehumanista.co
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