Sabine K. Bergmann
RAVE REVIEW
Why did you decide to work with The Humanista Co. over other designers? What attracted you specifically?
Since I have a personal brand, I was looking for someone who could identify with who I am and what I do. Reading Daniela's story, I saw that A) she loves what she does and B) her curious, adventurous spirit is one I could work well with. I spoke with several candidates, and the others felt scripted. Daniela gave the impression that our work would be a true collaboration — which it was.
What were the main problems you were struggling with in your brand/business before our work together?
Bringing my personality in to my brand.
What was your favorite part about working with The Humanista Co.? What makes this brand different from other designers?
I went into this rebrand with a horizon of possibilities. I needed my vision and personality to come through in my website, but hadn't sat down to fully articulate what that sounded like, or consider what it looked like. My favorite part of this process was that I was involved on both fronts. In the workbooks, I was able to solidify my voice and my story. With the mood boards, I was able to find the warm, mysterious, cinematic look I wanted. Daniela ran with all of this to set up a beautiful site, but at the end of the day, I got to build the foundation. I believe that's why my website now feels not only polished and professional, but also mine.
Through our work together, what has changed in your brand? Your website? Your life? What was the impact?
Before this rebrand, my own journalism had taken a backseat to the publication I founded and edit. Now, I feel my personal brand has a renewed sense of life and professionalism. It's a website I'm happy to lead readers, editors, agents, and book publishers. But it goes beyond that — now that I've articulated my brand purpose, I see endless possibilities for the stories and books I have yet to write.
Is there anything else you'd like to add?
I am thrilled with how everything turned out!
FEATURED CLIENT FROM THE SOUL SITE SERVICE
"First, the branding: I LOVE IT! Second, this website is GORGEOUS. It's absolutely stunning and I am THRILLED with the transformation from my previous site! Since I have a personal brand, I needed my vision and personality to come through in my website. I now feel my personal brand has a renewed sense of life and professionalism. I am thrilled with how everything turned out!"
—Sabine, Award-winning Journalist, Editor, and Publisher, sabinekbergmann.com
